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Experience. Whatever area you want to work in as a consultant, you must be able to show clients that you’re qualified to advise them. If there are organizations related to your field, make sure that you’re a member of them. Similarly, if you can take a course and become certified or registered in your field, do it and then add that to your credentials.
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The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough.